About Us

J.L. Powell & Co., Inc. flooring division was started in 1990 as a way to repurpose some antique heart pine beams from several old warehouses that were being demolished on the properties owned by J.L. Powell in the 1880’s.  J.L. Powell as a company has changed over the years but it still is a family owned business that developed from a general mercantile store and its surrounding storage facilities and farm.  The Powell family and its heirs have been part of Whiteville for over 100 years.

From these buildings and the intuitive actions of a few people, the flooring division was birthed.  Over the last 20 plus years, we have developed our product lines by adding additional flooring options and we are still growing by offering such services as hand distressed and pre-finished products.  We are always looking for new species and styles of flooring to add to our product lines.


Lumber Cross Section